Aveyo Website Redesign
Softwares used Adobe Suite (Illustrator, Photoshop, Indesign)
DescriptionOver the past summer, I worked alongside the founder/CEO for the food services company, Aveyo Avocado Foods, on the website redesign and brand management ahead of a new product launch. I was a part of two teams, one responsible for the website redesign and the other overseeing social media branding.
The Process
Te first step was to conduct research on ten competitive condiment brands, analyzing website and packaging design. After discussing what worked and could be improved on, a sitemap (see below) and wireframe was constructed prior to the redesign of the actual website on Squarespace.
All of these images here were created using a combination of Adobe Illustrator, Photoshop, and InDesign. Individual pieces, which included the avocados, all the ingredients, and product containers, were cut out and edited in Photoshop before compiled and polished in Illustrator. Shadows and lighting were adjusted in Illustrator. The product containers were photographed from real life samples, and the packaging boxes were 3D modeled on Illustrator.
Graphics like this were created with Adobe Photoshop and InDesign. Images were first cut out and edited in Photoshop before being compiled and organized in a layout in InDesign. The packaging boxes (see at bottom) were 3D modeled in Adobe Illustrator, which would eventually be used in the hero images of the Home and Products pages.